Point of View

Mikayla Nogueira is TikTok’s most-powerful beauty influencer, with 16.6M followers and 1.7B likes. She and her venture partners entrusted Sharma Brands to guide the Go-to-Market of the next legacy beauty brand. The pinnacle of our work together resulted in one of Shopify’s biggest launches in its history, with an order/minute that shattered records while maintaining a bullet-proof drop experience. Sharma Brands lead across web, strategy, retention, and all technology - and is still partnered with POV today.

Mikayla Nogueira is TikTok’s most-powerful beauty influencer, with 16.6M followers and 1.7B likes. She and her venture partners entrusted Sharma Brands to guide the Go-to-Market of the next legacy beauty brand.

The pinnacle of our work together resulted in one of Shopify’s biggest launches in its history, with an order/minute that shattered records while maintaining a bullet-proof drop experience. Sharma Brands lead across web, strategy, retention, and all technology - and is still partnered with POV today.

$1M+

Sold In The
First 60 Min

$100+

Average
Order Value

1,000+

Units Sold
Per Minute

100K+

Waitlist Users 
Collected

300K+

SMS + Email Profiles 
Collected Pre-Launch

Web
- Ecom Strategy
- Full Stack Development
- Website Wireframes
- QA and Stress-Testing
- Copywriting
- Shopify Store Setup
- Digital Design System
- Merchandising
Creative
- Static & Motion Ads
- Video Editing
- Creative Analysis
Paid Media
- Full-funnel Strategy
- Out-of-Home
- Bid Strategy
- Pacing Reporting
- Budget Optimizations
Retention
- Ideation and Execution
- Program Management
- Copywriting and Design
- Copywriting
- Analytics & Reporting